DENIMAYA NOTES
Denim Care
A little care. A lot more wear.
Start with the care label
Always follow the instructions sewn into your pair. They take priority over general denim care advice.
Wash thoughtfully
Wash only when needed. Turn your jeans inside out, close fastenings and wash with similar colours. Choose a gentle, cool cycle if the garment label permits it, with a mild detergent. Avoid bleach.
Let them air-dry
Reshape gently while damp and air-dry away from direct heat when the care label allows. Avoid tumble drying unless the label specifically permits it.
Keep the shape
Fold along the natural line of the leg or hang from the waistband. If ironing is needed, check the label’s temperature guidance and press inside out.
